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Christopher Burch on Fashion and Technology04.14.17

Chris Burch had always had entrepreneurial skills even when he was an undergraduate at Ithaca College. It is in college that together with his brother, they created Eagle’s Eye Apparel that grew to $165 million. Ever since, Burch has continued to invest in both domestic and international real estate ventures like the development of luxury homes in Nantucket, Palm Beach, Florida, and Southampton among others.


Christopher Burch is the CEO and founder of Burch Creative Capital, a firm that incorporates creative skills to create, incubate, and support brands and businesses. The company believes that with creativity, passion, and insights they can create value. Currently, Burch Creative Capital is supporting the growth of several lifestyles and consumer products. Among the businesses that Burch has supported or partnered with other entrepreneurs are ED, a lifestyle brand created by entertainer Ellen DeGeneres, C. Wonder, a retailer of apparel, accessories, and home decor, and Cocoon9.


According to Burch, as much as the fashion industry and technological industry have changed through the years, they have a common trend which is that they continue to grow together. The future of fashion and technology will be determined by the past and the present, and according to Burch, it seems to be brighter than before. If the two depend on what they learn from each other, the level of creativity in the world will increase, and people in these industries would feel protected that their future is covered.


In the 70s, the music and its instruments were different from the present, and people loved it. With time, it advanced to a better taste which was embraced because it was more fashionable than the past. Just like a playground of experiments, Burch compares technology to it because it rewards with possibilities that result to a higher standard in innovation and functionality. By using technology, fashion designers can design protection attires, and instead of using helmets, cyclists can use airbags that pop out to prevent injuries. Jackets and -shirts are also made from recycling the inner bicycle tubes.



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Technology is Impacting the Fashion Industry03.28.17

Technology has improved the condition of the world. Today, all sectors have made use of the modern technology to improve their services that they offer to their customers from real estate to the transport sectors. However, the fashion industry seems to have received the best of the bargain. According to Chris Burch, technology and fashion have both become fashionable.



The past and present



Technology has grown at a pace that most consider fashionable, and has made an impact in the world. Take for example music: Back in the day, there were music cassette decks that you could to play your cassette and record at the same time. Soon after, the Walkman was introduced, and it revolutionized the industry. Today, Generation Y are accustomed to the iPods that are both classy and elegant at the same time.



The future



The technology has advanced past the devices into the clothing and shoe departments. Anna Haupt and Teresa Alstin are pioneers who came up with the airbags for the cyclists. When you wear it, it will pop up and protect your head from impact.



Interestingly, there has also been the introduction of the frontline which are gloves designed for the firefighters. These gloves will allow the firefighters to communicate with their colleagues through simple hand gestures.



Have you ever imagined that the inner tubes of the bicycles would create clothes? Well, they can. Designers Ashwin Rajan and Kevin Cannon are recycling the tubes to create T-shirts and jackets. Soledad Martin has a prototype for running shoes. These shoes are designed with Kinetic energy that will allow you to charge your phone while running.



Today, wearing glasses has been made classy. Google launched the Google Glasses which have been widely accepted by people from all generations.



With the great inventions that are being introduced in fashion and technology, fashion is becoming technologically fashionable.



About Chris Burch



Chris Burch is the founder of the Burch Creative Capital and the acting Chief Executive Officer. The Company is working with different lifestyle and consumer products including organic food, apparel, home furnishing, and technology-based industries among others.



Chris has over 40 years as an entrepreneur and an investor. He has managed various companies and led them to achieve success. Chris has combined creativity, imagination, and vision for a new market. It is his understanding of the consumer needs that has enabled him to build a strong Company.

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