Archive for the ‘Fashion’

Fabletics is the Top Selling Brand Because of What Customers Say It Is11.09.17

Fabletics is leveraging the power of the crowd through its customer reviews. The power of the crowd is what determines consumer purchases. Consumer behavior has shifted from company marketing strategies to review-centric to determine final purchases. The online reviews serve as trust as much as a personal recommendation from someone who has used the product.

Fabletics has managed to outgrow its competitors through user reviews. Since its launch in 2013, Fabletics has achieved more than 200% growth, grown its membership to over 1 million, and generated a revenue of over $250 million in less than three and half years.

How positive reviews have contributed to the rapid growth of Fabletics

  • Increasing trust in consumer goods and services

Through the power of social media, consumers are resolving to online reviews as their decision making determinant. Crowdsourcing purchase increases consumers’ trust in the product through people’s opinions and feedback.

  • More positive reviews increase revenue generation

Fabletics’ authentic and genuine reviews boost the business at the bottom line. Great reviews improve a website’s search rankings, drive more traffic to the business and increase sale conversions.

  • Positive reviews maintain repeat clients

A higher percentage of revenue generated by Fabletics comes from repeat clients. Why is this so? Techstyle, Fabletics’ Parent Company, has established lasting relationships with their customers by actively addressing their reviews and responding to them appropriately.

  • Positive reviews improve a company’s search ranking

A company that has positive online reviews attracts a higher search ranking. Fabletics has had the opportunity to be recognized as the top brand seller, thus drawing more attention to its website and converting that to sales.

  • More reviews indicate frequent use

Having more reviews on your website means that more people are searching and using your product. Fabletics’ positive business considerations have impacted its rapid growth.

Kate Hudson’s Take on Winning the Athleisure Brand

Kate Hudson’s Fabletics Company won the athleisure brand because of its inclusivity and ability to empower women. Hudson’s approachable character and active lifestyle also contributed to its success. She is actively involved in the business tracking sales, participating in the design process to ensure new brands are in the market and determining which clothes are selling faster than others.

Hudson is also a brand ambassador. She endorses the products she sells. Hudson puts on her Fabletics gear as she jogs around or goes to the gym. She also facilitated a smooth communication system to ensure Fabletics has proper inventory levels. As a result, Fabletics was rated top by Better Business Bureau in high client satisfaction.

Take the quick lifestyle quiz to help you get a perfect outfit for your workouts.

Businesses are leveraging as top brand sellers through reviews on their social media websites. Clients have shifted their consumer behavior to a review-centric approach where they get to trust online reviews from other product users and use that as a personal recommendation of the product. Positive reviews have seen Fabletics grow its revenue to over $250 million in just three and half years of starting. Hudson contributed to the wining of the Fabletics athleisure brand by acting as a brand ambassador, participating in design and sale tracking, and streamlining the communication process. Hudson is also committed to business expansion and growth.

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Kate Hudson’s Fabletics on Pace to Pass Amazon07.07.17

Amazon has been the dominating force in online clothing sales for many years. If you want to see how big a force, just look at how many thousands of competitors are fighting for the same apparel dollars, and how Amazon is taking in 20 percent of all those sales. One clothing company is not sitting idly by and allowing the giant to keep making all the money, Kate Hudson’s Fabletics is actually breaking sales records as they are working hard to actually pass Amazon in the very near future. When you are bringing in over $250 million in workout apparel sales, you must be doing something right.

 

Hudson speaks of her athleisure brand this way, it all comes down to a very unique membership platform and the sales process of reverse showrooming. To see the whole process working in real-time, we need to take a look at how things are going at the Fabletics stores inside the local mall. This is certainly not your average clothing store, women are enjoying the laid back relaxed atmosphere for sure. You will not see pressure from sales associates trying to make commissions, it is all about pampering the customer at these stores in the mall.

 

Inside the stores at the mall you find women who are requesting membership, enhancing the membership by taking a lifestyle quiz, window-shopping, and trying on all the clothing that they want while inside the store. Part of the perks of membership include items tried on in the store being uploaded to the Fabletics online store. This means that once these women have time to relax, they can log into their account and see everything they had already tried on inside the store waiting for them to complete that purchase. Knowing your size allows you to shop online and add many pieces you could not find at the mall.

 

Compare this shopping experience to one at Amazon or eBay. There you choose something you want and hope that the size is correct. Since all clothing manufactures cut their clothing differently, a medium in one brand could be much smaller in other. So you pay to have your workout apparel shipped, and when it is wrong, you have to ship it back and order again. By the time you finally get the right pieces to your home, this process may have taken several weeks and certainly become tiresome at this point.

 

Kate Hudson’s Fabletics members also get free shipping for their online orders, unlike other clothing retailers. Members enjoy discounted clothing deals, and even the assistance of a personal shopper. Your shopping assistant picks a piece of active-wear based on your lifestyle quiz answers, placing it in your cart for future consideration. When you are shopping at Fabletics for yoga pants, tank tops, or leggings, you are getting the lowest possible prices, fastest shipping, and best quality, not to mention pampering like no other clothing retailer. Amazon may not be enjoying that top spot for very much longer if things continue like this.

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Lime Crime Expands To Perfect Hair Dyes05.02.17

Lime Crime was started by Doe Deere as a cosmetics brand that she gives to women to help them dress in unique ways. She has a style all her own, and she wishes to share that style with as many women as possible. This article explains how a woman will find new hair dyes from the Lime Crime brand that are perfect for her. Doe has spent years perfecting her style, and it is now a available because of these hair dyes.

 

#1: The Brand Is Consistent

 

He brand has been consistent from its outset because Doe appears in all their ads. she wears her own hair dyes, she has ideas for women who wish to wear bright colors. They will find it quite important for a woman to have colors that will make them feel beautiful, and she is teaching women that they may use any color as a neutral. There is no reason to shy away from bright hair colors that were once considered taboo.

 

#2: The Colors Match The Cosmetics

 

Women who are shopping with Lime Crime will find that the colors in the hair dyes match their cosmetics.

 

#3: This Is The NEw Way To Be Bold

 

The smoky eye has gone the way of the Paris runway, and many women are choosing brighter colors because they want to stand out when they are in public. they are wearing this brand because it helps them feel as though they are unique, and they turn to Doe Deere because she is a unique woman in her own right.

 

The brand was created to help women feel special, and they will look their best when they have chosen a hair dye that looks perfect. The hair dye will be easier to use because it was made for the busy woman, and it will shine in a color that women may never have thought of before. https://www.instagram.com/limecrimemakeup/?hl=en

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Check Out Wengie’s Awesome School Hacks04.14.17

https:/www.youtube.com/watch?v=wo7qlFiTeIg

Wengie has been posting her greatest beauty and general life tips on YouTube for years, and she’s back with another great vlog for you all. This one centers on some amazing tips that you can use at school.

 

One of the awesome tips that Wengie suggests is about stains on your skin from permanent markers. This can definitely happen to us all at school. According to Wengie, the way to remove such a stain is to use some nail polish remover and a cotton ball. If you like this tip and want to see more from Wengie, go to her vlog and check her out!

 

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