Archive for the ‘Fashion Industry’

Kate Hudson’s Fabletics on Pace to Pass Amazon07.07.17

Amazon has been the dominating force in online clothing sales for many years. If you want to see how big a force, just look at how many thousands of competitors are fighting for the same apparel dollars, and how Amazon is taking in 20 percent of all those sales. One clothing company is not sitting idly by and allowing the giant to keep making all the money, Kate Hudson’s Fabletics is actually breaking sales records as they are working hard to actually pass Amazon in the very near future. When you are bringing in over $250 million in workout apparel sales, you must be doing something right.

 

Hudson speaks of her athleisure brand this way, it all comes down to a very unique membership platform and the sales process of reverse showrooming. To see the whole process working in real-time, we need to take a look at how things are going at the Fabletics stores inside the local mall. This is certainly not your average clothing store, women are enjoying the laid back relaxed atmosphere for sure. You will not see pressure from sales associates trying to make commissions, it is all about pampering the customer at these stores in the mall.

 

Inside the stores at the mall you find women who are requesting membership, enhancing the membership by taking a lifestyle quiz, window-shopping, and trying on all the clothing that they want while inside the store. Part of the perks of membership include items tried on in the store being uploaded to the Fabletics online store. This means that once these women have time to relax, they can log into their account and see everything they had already tried on inside the store waiting for them to complete that purchase. Knowing your size allows you to shop online and add many pieces you could not find at the mall.

 

Compare this shopping experience to one at Amazon or eBay. There you choose something you want and hope that the size is correct. Since all clothing manufactures cut their clothing differently, a medium in one brand could be much smaller in other. So you pay to have your workout apparel shipped, and when it is wrong, you have to ship it back and order again. By the time you finally get the right pieces to your home, this process may have taken several weeks and certainly become tiresome at this point.

 

Kate Hudson’s Fabletics members also get free shipping for their online orders, unlike other clothing retailers. Members enjoy discounted clothing deals, and even the assistance of a personal shopper. Your shopping assistant picks a piece of active-wear based on your lifestyle quiz answers, placing it in your cart for future consideration. When you are shopping at Fabletics for yoga pants, tank tops, or leggings, you are getting the lowest possible prices, fastest shipping, and best quality, not to mention pampering like no other clothing retailer. Amazon may not be enjoying that top spot for very much longer if things continue like this.

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Fabletics is the Leaders of Athletic Clothing12.09.16

Everyone is talking about Fabletics and the way that this brand has become a leader in athletic clothing. So many women have started checking this brand out because it represents new life to a bland industry where clothes for women were previously ordinary.

In this day and time Kate Hudson, Fabletics co-founder, represents a new era of clothing that is fashionable and affordable. This is a tricky equation, but Kate Hudson has worked hard behind the scenes to bring this to fruition. She has been great at building an audience that is willing consider a subscription service. This is not something a lot of other websites have done, but it has become the new thing for websites like JustFab and JustFab Kids. People that are going to require a large number of clothing items will be able to embrace the subscription service because this is what maximizes time. It is a true time saver that has become quite popular for Fabletics customers.

 

The Fabletics brand has become rather dominant because it brings clothing to a crowd that is concerned about looking good when they are working out. This is for the new generation of millennials that are interested in wardrobes that can be worn for running errands and going to the gym. That this something that a lot of people desire because they may not want to change into something new. They may just want to come right into the gym and start working. This is what has made this brand work. It has become a true time saver that customers appreciate.

 

Hudson has done the unexpected. She has transformed this brand of athletic clothing that was once only available online. Now people are able to get to this brand by going to a store. There are several of the Fabletics stores in different states. In the next 5 years there will be as many as 100 of the Fabletics stores. This means that there are large numbers of people that are going to discover Fabletics even if they do not shop online. That is what Kate Hudson has become very responsive to. She wants a brand that is going to reach people that are offline as well as it reaches those people that are online. This is where the bulk of the money will be made. Getting people that shop online and offline brings in more revenue for Fabletics.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

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Tech Fashion Trends For The Future11.17.16

The fashion industry, like any other technology industry, has seen advancement over the years. However, both manufacturers have realized numerous changes over time. Over the years, technology has integrated into fashion, and fashion is now more technologically fashionable. The fascinating part of the story is how the two industries have grown together. A glimpse of the present and past shades a bright light on what is ahead of the race in the future.

The excitement was brought by the dawn of the 70s as it allowed users to carry around favorite stations and tunes. Also, with the two-cassette decks, the one-sided cassette was used to record music as you listened. Its use, which spanned to the 80s, movie storylines was added to the impressive technology. While the 90s approached, you would find a personalized music gadget with the Walkman invention. For over a decade, this experience was reduced to the smaller and powerful iPod technology generated by Apple, Inc. while popularity increases, technology grows like fashion.

In the current trend, the synthesis between fashion and technology is happening. While they see the possibility of the growing use of technology, fashion designers deliver a delighted creation. For this reason, innovation and functionality are upheld to the highest standards. The Dutch fashion designers who integrate fashion states and technology, Anouk Wiprecht, places an experiment in which you dive deeper into technology to find the solution to the dynamic world if fashion. For the endless possibilities in this industry, you will be rewarded if you make the right decision. She is well-known for her durable designs. She has designed many drink-make dresses, the Pseudomorphs and DareDroid, as well as the self-painting dresses.

Other fashion advances employ the use of technology to protect the people. While most people fail to recognize the fashion in wearing protective gears like the motorbike gear, Anna created a system that can replace the motorcycle headgear. This design by Anna provides an opening through which you can have better visibility. There are numerous impacts of wearing a helmet. For the world, she developed firefighter attire that provides decency. It allows them to communicate even in fire situations.

Chris Burch is the CEO and founder of the Burch Creative Capital Company. He has been an active entrepreneur and investor across many industries for over four decades. He has a great contribution towards the development of luxury brands and technology companies. He is a board member of The Continuum Group and Guggenheim Capital.

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