Archive for the ‘Fashion Industry’

The RealReal Enters the Year of the Pop-Up03.22.18

After having a very successful run with their first physical store in New York City, The RealReal is making plans to continue that success by opening similar stores at other locations, intending to make this their trend for 2018, calling it “the year of the pop-up“. To put in perspective how successful this store was, The RealReal reports that its average order value is “six times that of online orders.” This is a considerable step up for the company, which originally started out as internet-based before expanding into brick-and-mortar stores. They are now eager to continue this throughout the upcoming year, hoping to expand its brand awareness with potential customers.

The RealReal is a San Francisco-based “authenticated” luxury consignment business begun six years ago by founder and CEO Julie Wainwright, who has a long history with startup companies such as The RealReal, her latest venture. It works with those seeking to sell their luxury items and consigns with them so to resale those items on the behalf of those owners, with as much as 85% of the item’s sale price going back to the original owner. To this end, it has services set up so potential consignors can consult with experts on valuing their items so to sell at fair prices for the most profit. The company strives to be transparent, respecting buyers and consignors alike, so to avoid the shady reputation sometimes associated with consigning.

The RealReal prides itself on reselling high-end items, ensuring those items are precisely as advertised. These items include men’s and women’s apparel, home decor, and jewelry and watches. Selling the latter especially proved to be a big boon for the company’s recent successes, with Wainwright claiming “it just exploded” from there. More of its profit comes from buyers purchasing offered goods than consignors selling. Wainwright noted that on average, there is “about four buyers for every consignor,” with about half of consignors buying from The RealReal as well as selling.

The RealReal will be opening their next newest store in Las Vegas, with high hopes that it will be met with similar success.

Posted in Fashion Industrywith No Comments →

Fabletics is the Top Selling Brand Because of What Customers Say It Is11.09.17

Fabletics is leveraging the power of the crowd through its customer reviews. The power of the crowd is what determines consumer purchases. Consumer behavior has shifted from company marketing strategies to review-centric to determine final purchases. The online reviews serve as trust as much as a personal recommendation from someone who has used the product.

Fabletics has managed to outgrow its competitors through user reviews. Since its launch in 2013, Fabletics has achieved more than 200% growth, grown its membership to over 1 million, and generated a revenue of over $250 million in less than three and half years.

How positive reviews have contributed to the rapid growth of Fabletics

  • Increasing trust in consumer goods and services

Through the power of social media, consumers are resolving to online reviews as their decision making determinant. Crowdsourcing purchase increases consumers’ trust in the product through people’s opinions and feedback.

  • More positive reviews increase revenue generation

Fabletics’ authentic and genuine reviews boost the business at the bottom line. Great reviews improve a website’s search rankings, drive more traffic to the business and increase sale conversions.

  • Positive reviews maintain repeat clients

A higher percentage of revenue generated by Fabletics comes from repeat clients. Why is this so? Techstyle, Fabletics’ Parent Company, has established lasting relationships with their customers by actively addressing their reviews and responding to them appropriately.

  • Positive reviews improve a company’s search ranking

A company that has positive online reviews attracts a higher search ranking. Fabletics has had the opportunity to be recognized as the top brand seller, thus drawing more attention to its website and converting that to sales.

  • More reviews indicate frequent use

Having more reviews on your website means that more people are searching and using your product. Fabletics’ positive business considerations have impacted its rapid growth.

Kate Hudson’s Take on Winning the Athleisure Brand

Kate Hudson’s Fabletics Company won the athleisure brand because of its inclusivity and ability to empower women. Hudson’s approachable character and active lifestyle also contributed to its success. She is actively involved in the business tracking sales, participating in the design process to ensure new brands are in the market and determining which clothes are selling faster than others.

Hudson is also a brand ambassador. She endorses the products she sells. Hudson puts on her Fabletics gear as she jogs around or goes to the gym. She also facilitated a smooth communication system to ensure Fabletics has proper inventory levels. As a result, Fabletics was rated top by Better Business Bureau in high client satisfaction.

Take the quick lifestyle quiz to help you get a perfect outfit for your workouts.

Businesses are leveraging as top brand sellers through reviews on their social media websites. Clients have shifted their consumer behavior to a review-centric approach where they get to trust online reviews from other product users and use that as a personal recommendation of the product. Positive reviews have seen Fabletics grow its revenue to over $250 million in just three and half years of starting. Hudson contributed to the wining of the Fabletics athleisure brand by acting as a brand ambassador, participating in design and sale tracking, and streamlining the communication process. Hudson is also committed to business expansion and growth.

Posted in Fashion, Fashion Business, Fashion Industrywith No Comments →

Lime Crime Makeup’s Exciting New Launch10.19.17

To any one who was a fan of the colorful and vibrant Polly Packet and 90’s toys, say hello to a nostalgic comeback brought to you by Lime Crime Makeup!

The vegan and cruelty free make up brand has recently been tremendously inspired by the cheerfulness of Polly Pocket’s dolls and the energy of the entire line, including the doll’s outfits.

Lime Crime makeup has announced three palettes that will awaken the remembrance of Polly Pocket and for the fans it will be a marvelous excuse to reminisce on the fun old times.

From the vibrant and playful presentation of the palette design to the font of Lime Crime’s logo, the Polly Pocket vibes are in the air!

The snap cases present a big cheeky bow that jumps at your face with the Lime Crime logo sitting pretty in the middle of the case. The best part of these cute nostalgic palette’s is that yes, they fit in your pocket! Makeup on the go has never been funner.

In a rush? Your ride is outside? Choose from the three palette’s with five shades and slip it in your pocket. Just watch out for any bumps on the road.

Each palette includes five full sized eye shadows inside. At Lime Crime less is considered more. Five full shadows is plenty to make any look come to life.

Choose your favorite from the sunny Pink Lemonade palette that carries pink shimmery shades and a matte brown. Any of the shades can double as a blush. Be creative! There are no rules.

If you are feeling bold and fearless choose the pink Sugar Plum palette. This palette includes pink bronze shades, pink purple shimmers, frosted shades, and bold velvet mattes.

If you are feeling particularly soft and sweet on any given day, choose from the pastel-leaning blue Bubblegum palette. This palette carries five soft hue shades including shimmers, sparkles, satin, and soft mattes.

Any look is possible with these three Polly Pocket 90’s nostalgia inspired palette’s.

The palette’s run for $34 each or $90 for all three.

Get carried away because remember, there are no rules in the wonderful world of makeup. You make your own rules.

Posted in Fashion Industrywith No Comments →

Kate Hudson’s Fabletics on Pace to Pass Amazon07.07.17

Amazon has been the dominating force in online clothing sales for many years. If you want to see how big a force, just look at how many thousands of competitors are fighting for the same apparel dollars, and how Amazon is taking in 20 percent of all those sales. One clothing company is not sitting idly by and allowing the giant to keep making all the money, Kate Hudson’s Fabletics is actually breaking sales records as they are working hard to actually pass Amazon in the very near future. When you are bringing in over $250 million in workout apparel sales, you must be doing something right.


Hudson speaks of her athleisure brand this way, it all comes down to a very unique membership platform and the sales process of reverse showrooming. To see the whole process working in real-time, we need to take a look at how things are going at the Fabletics stores inside the local mall. This is certainly not your average clothing store, women are enjoying the laid back relaxed atmosphere for sure. You will not see pressure from sales associates trying to make commissions, it is all about pampering the customer at these stores in the mall.


Inside the stores at the mall you find women who are requesting membership, enhancing the membership by taking a lifestyle quiz, window-shopping, and trying on all the clothing that they want while inside the store. Part of the perks of membership include items tried on in the store being uploaded to the Fabletics online store. This means that once these women have time to relax, they can log into their account and see everything they had already tried on inside the store waiting for them to complete that purchase. Knowing your size allows you to shop online and add many pieces you could not find at the mall.


Compare this shopping experience to one at Amazon or eBay. There you choose something you want and hope that the size is correct. Since all clothing manufactures cut their clothing differently, a medium in one brand could be much smaller in other. So you pay to have your workout apparel shipped, and when it is wrong, you have to ship it back and order again. By the time you finally get the right pieces to your home, this process may have taken several weeks and certainly become tiresome at this point.


Kate Hudson’s Fabletics members also get free shipping for their online orders, unlike other clothing retailers. Members enjoy discounted clothing deals, and even the assistance of a personal shopper. Your shopping assistant picks a piece of active-wear based on your lifestyle quiz answers, placing it in your cart for future consideration. When you are shopping at Fabletics for yoga pants, tank tops, or leggings, you are getting the lowest possible prices, fastest shipping, and best quality, not to mention pampering like no other clothing retailer. Amazon may not be enjoying that top spot for very much longer if things continue like this.

Posted in Fashion, Fashion Business, Fashion Industrywith No Comments →

Fabletics is the Leaders of Athletic Clothing12.09.16

Everyone is talking about Fabletics and the way that this brand has become a leader in athletic clothing. So many women have started checking this brand out because it represents new life to a bland industry where clothes for women were previously ordinary.

In this day and time Kate Hudson, Fabletics co-founder, represents a new era of clothing that is fashionable and affordable. This is a tricky equation, but Kate Hudson has worked hard behind the scenes to bring this to fruition. She has been great at building an audience that is willing consider a subscription service. This is not something a lot of other websites have done, but it has become the new thing for websites like JustFab and JustFab Kids. People that are going to require a large number of clothing items will be able to embrace the subscription service because this is what maximizes time. It is a true time saver that has become quite popular for Fabletics customers.


The Fabletics brand has become rather dominant because it brings clothing to a crowd that is concerned about looking good when they are working out. This is for the new generation of millennials that are interested in wardrobes that can be worn for running errands and going to the gym. That this something that a lot of people desire because they may not want to change into something new. They may just want to come right into the gym and start working. This is what has made this brand work. It has become a true time saver that customers appreciate.


Hudson has done the unexpected. She has transformed this brand of athletic clothing that was once only available online. Now people are able to get to this brand by going to a store. There are several of the Fabletics stores in different states. In the next 5 years there will be as many as 100 of the Fabletics stores. This means that there are large numbers of people that are going to discover Fabletics even if they do not shop online. That is what Kate Hudson has become very responsive to. She wants a brand that is going to reach people that are offline as well as it reaches those people that are online. This is where the bulk of the money will be made. Getting people that shop online and offline brings in more revenue for Fabletics.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

Posted in Celebs, Fashion Business, Fashion Industrywith No Comments →

Tech Fashion Trends For The Future11.17.16

The fashion industry, like any other technology industry, has seen advancement over the years. However, both manufacturers have realized numerous changes over time. Over the years, technology has integrated into fashion, and fashion is now more technologically fashionable. The fascinating part of the story is how the two industries have grown together. A glimpse of the present and past shades a bright light on what is ahead of the race in the future.

The excitement was brought by the dawn of the 70s as it allowed users to carry around favorite stations and tunes. Also, with the two-cassette decks, the one-sided cassette was used to record music as you listened. Its use, which spanned to the 80s, movie storylines was added to the impressive technology. While the 90s approached, you would find a personalized music gadget with the Walkman invention. For over a decade, this experience was reduced to the smaller and powerful iPod technology generated by Apple, Inc. while popularity increases, technology grows like fashion.

In the current trend, the synthesis between fashion and technology is happening. While they see the possibility of the growing use of technology, fashion designers deliver a delighted creation. For this reason, innovation and functionality are upheld to the highest standards. The Dutch fashion designers who integrate fashion states and technology, Anouk Wiprecht, places an experiment in which you dive deeper into technology to find the solution to the dynamic world if fashion. For the endless possibilities in this industry, you will be rewarded if you make the right decision. She is well-known for her durable designs. She has designed many drink-make dresses, the Pseudomorphs and DareDroid, as well as the self-painting dresses.

Other fashion advances employ the use of technology to protect the people. While most people fail to recognize the fashion in wearing protective gears like the motorbike gear, Anna created a system that can replace the motorcycle headgear. This design by Anna provides an opening through which you can have better visibility. There are numerous impacts of wearing a helmet. For the world, she developed firefighter attire that provides decency. It allows them to communicate even in fire situations.

Chris Burch is the CEO and founder of the Burch Creative Capital Company. He has been an active entrepreneur and investor across many industries for over four decades. He has a great contribution towards the development of luxury brands and technology companies. He is a board member of The Continuum Group and Guggenheim Capital.


Posted in Entrepreneurs, Fashion Industrywith No Comments →

  • You Avatar