Archive for the ‘Advertising Agencies’

CEO Lori Senecal and Her Admirable Career08.11.17

Lori’s Impact in CP&B

In May 2017, Lori announced to plan to leave the advertisement industry by the end of the year and allow another person to take up her position. The CP&B global CEO stated that her time is at hand as the organization has allowed her to attain more than she would have dreamt or thought. The CEO born in Canada suggested that she had not imagined she would work and succeed in the US, something that she did. Check out Crunchbase to know more.

Chuck Potter, the chairman of the CP&B, stated that the company needed her organizational strength and management genius. Further, he added that since the inception of Lori, she has never lost a single client, something in these dynamic business times is mind-boggling. The chairman also praised Lori for increasing the company’s global presence with successful wins of American Airlines for example. Finally, Lori’s ability to create a communication structure that has worked so well is something that has made her an asset to the organization. The challenge now for the company would be to find a competent and appropriate successor who will ensure the company soars high. Visit GC Report for more details.

Who is Lori Senecal, Anyway?

Well, you may be hearing about Lori Senecal in the advertisement industry and her quitting the CB&P Company without much knowledge that relates to her as a person. I believe knowing more about her is important.

Lori was born in Canada and is a married woman who is committed to excellence. She is a focused, goal oriented and ambitious woman whose pursuit of success has seen her weather various challenges and setbacks in her career.

According to Adage, she is an excellent leader who believes that an organization falls or rises on account of leadership. Consistent with this belief, she is training a group that she will leave in the CB&P once she retires as a way to prepare the company for a successful transition. This clearly leaves and indelible mark, especially considering the inspiration that women and everyone else draws from these incredible accomplishments of Lori Senecal. It shows that everyone can excel at any field if they remain committed.



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José Borghi is taking prime advantage of mass media marketting02.11.17

CEO José Borghi, of the Mullen Lowe, a renown publishing company in Brasil, has achieved some exceptional earnings for his company, from digital mass media advertising. Electronic media often referred to as mass media, is understood to encompass an extensive range of consumers. Mass media often pulls in the attention of people as well as industries. At many publishing firms, mass media is regularly thought of as being the ideal method for transmitting your advertising out to a colossal quantity of consumers, in only a brief amount of time. Scores of citizens, are aware that this method is a far-reaching mode of bring in potential patrons. This is also useful for establishing familiarity of your company’s purpose. These digital approaches can connect your marketing to individuals who may not be conscious of your company’s name. The extensive possession of smart phones & portable mobile tablets, permit for opportunities for companies to deliver their message to many more viewers.

Moreover, marketing that is delivered over the internet could take advantage of video & audio, to express a company’s point. Brasil managed a 14 percent profit increase in their returns by taking advantage of mass media marketing in 2015. This is in contrast to the 2014 period. José Borghi is aware that promotion over the internet can produce considerable profits from promotional investments. José contends that earnings could very well reach as much as $10 billion.

In the United States there is a vastly developed online community and during part of the year 2015, in excess of $27 billion in earnings was noticed. This is an undreamed of boost of 20 percent in revenue, compared to 2014. José Borghi himself noted a significant increase in earnings of 51 percent for digital advertising aimed at smart phones and other cellular devices.

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Jose Borghi Highlights Online Advertising As An Area Of Future Growth02.04.17

Mullen Lowe Brasil principal Jose Borghi has recently attempted to examine the areas of growth he hopes will improve the Brazilian advertising industry and continue the rise of the country as a major force on the international marketing stage. In terms of the future, Jose Borghi believes the best option for a continued period of growth for Mullen Lowe and other members of the industry is to explore the opportunities being offered via the digital world; Online advertising has become a major source of income for the advertising industry and has grown in a way that has shocked many around the world.

As the head of his own ad agency it is always important for Jose Borghi to find new and interesting ways of entering new areas of the industry as early as possible in their lifespan; Borghi himself has been a champion of the use of digital advertising and marketing options, which he feels will provide excellent opportunities for Brazilian advertising companies and their clients to rival the U.S. as an Online economy.

Borghi points to the success and overall value of companies like Google who have been partly responsible for the rise of the Internet as a shopping and work based tool. For Mullen Lowe CEO and CCO Jose Borghi technology is driving a change in the way people live their lives that should be accepted and enjoyed by advertising specialists in Brazil and around the world. Borghi explains the opportunities available for companies to explore Online advertising are already being shown in the U.S. where $27.5 million in revenue was created during the first half of 2015 via Online advertising; Jose Borghi and his ad agency have already been exploring Instagram as a new way of advertising he hopes will see the value of this marketing sector grow to rival that seen in the U.S.


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Online Reputation Management: Should Courses Be Offered In College?09.09.16 recently published an article where the possible necessity of reputation management courses in higher education was considered. This subject is definitely a natural area where collegiate instruction would be viable, effective, and conducive. There’s a lot of reasons why. One great reason is that online reputation is a key rubric companies use to vet employees, and people use to vet one another. In the article, it’s noted that even people on tinder will check out each other’s online persona before pursuit. That only makes sense! There is so much dishonesty and strangeness on the web today, anything that lends credibility to an individual will naturally be sought. For businesses and professional people that want to retain positions and continue their upward mobility, ensuring that the way one’s digital personality is perceived has conclusiveness may be a career saving or corporation expanding move.


Online reputation management doesn’t happen overnight, either–another reason that having coursework devoted to this new echelon of modern marketing makes sense. The article went on to explore the possibilities of expanding market reach through online reputation management.


Some common tools used to maintain digital reputations include SEO, SMO, and website design. SEO is Search Engine Optimization, where articles, blogposts, reviews, and content is generated designed to drive traffic. SMO is Social Media Optimization, and can be thought of as the Public Relations face of online reputation management. This is the human element, where people are drawn in not on a “business” basis, but on an emotional one.


Finally, the article pointed out how easy it is for some tiny negative review to influence a company or reputation years down the line. Viral happenstance online is a regular thing, and when it happens in a way that isn’t conducive to operations, it can be exceptionally devastating.


Many colleges would benefit from adding an online reputation management course to their regular offerings. Economically, this may become a societal protocol whose establishment is necessary for business and person-to-person interaction. It will be interesting to see where the trends in online reputation management ultimately lead the world in coming years.







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Ads In Brazil: Effective Advertising For Businesses09.18.15

Are you considering promoting your business in Brazil? Do you want to a world wide audience and sell your products or services? Advertising online is a proven way to reach prospects and customers world wide.

As you may already know, advertising is the lifeblood of any business. If you do not advertise effectively, you will have a hard time succeeding in business. Without advertising, your prospects will not know that you are offering what they are looking for. Nowadays, almost all businesses have an online presence, and any marketer or business owner who does not utilize this proven advertising method will certainly lose a large number of potential clients or customers and revenue.

Online advertising is a cost-effective way to reach prospects with your advertising message. Online advertising offers a variety of formats, including ads displayed with search engine results, ads including video and audio, classified advertising, e-mail marketing and pop-ups and banner ads. Online advertising offers businesses the potential to reach a worldwide audience. And you can measure the effectiveness of your advertisement by checking click-through data, such as the number of people that viewed it and how many times the ad was viewed.

As already mentioned, there are several types of online advertising that you can benefit from. One of the most popular types of online advertising is search engine optimization. With search engine optimization (SEO), you can make your website appear in the top ranking position in search engines. When a searcher enters a related term or keyword phrase in the search engines, your website may show up with other websites optimized for the same keyword. An Internet user can click the link to your website and go directly to your website, to check out your offers. This usually happens when you are able to get a high ranking in a search engine results page.

Other effective online advertising methods include content and link advertising. Content advertising involves connecting through two sources. Often times, businesses use online press releases as a source, or even a blog or content site. You can also utilize content advertising through video sites. Link advertising is a method used to connect to customers or shoppers from one source.

Cláudio Loureiro is founder of the advertising company, Heads Propaganda. He is a well known advertising executive and expert in Brazil. Cláudio Loureiro has helped numerous businesses and large corporations achieve their advertising objectives and take their business to the next level. Cláudio Loureiro is highly respected by his peers and clients.

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