A Day In The Life Of Doe Deere

Posted in CEO, Cosmetics Industry, Inspirational Women, Women in Business on Feb 08, 2018

One look at Doe Deere and you will see that there is something very beautifully unique about her. She is a woman with a personality that is as vibrant as her look. Doe Deere was born in Izhevsk, Russia where she first unleashed her entrepreneurial spirit. In grade school she started getting class mates attention when she wore temporary tattoos. She took that attention and ran with it, selling the temporary tattoos to her classmates. At 17 she moved to New York to pursue her music career. Here is where she met her husband Mark. In 2008 she launched her very successful makeup company, Lime Crime, after not being able to find the colorful products she wanted on the market.


So how does a successful CEO spend her day? And how does she do it while maintaining that beautiful, colorful look? She starts each morning at 8:30am, and doesn’t need an alarm clock to do this. Living in the dry Los Angeles climate she understands how important it is to stay hydrated, so her first task of the morning is to drink a full glass of water. She then moves to doing some stretches to get the blood flowing, then on to breakfast. Her go to breakfast items are grits, yogurt, fruit, and fresh squeezed juice from her orange tree. Now she’s ready for business, first surveying her phone for updates, then checking in with her team and answering emails. She is a regular on Instagram, posting and checking trends. Learn more: http://norcal.news/news/23849-doe-deere-helping-cats-need-through-makeup


With morning business out of the way it’s time to put together that beautiful, bright, vibrant Doe Deere look. She always starts with a freshly washed face followed by moisturizer. She gets out the curling iron to give her long colorful hair some big soft curls. She applies her foundation, sets her makeup, and fills in her brows. Currently Lime Crime does not have a foundation line, but we may see one soon. Now onto the colorful and her favorite part of her makeup routine. Blush is applied, and a lipstick usually in a shade of red or pink. She gives her two cats some love and then off to the office. When she arrives it is usually noon and time for lunch and talking with her team. The meetings start soon after her arrival and typically don’t end until 6pm. This busy CEO also has a free spirit side to her. In her quest to find a makeup with fun bright colors she has created a successful and unique makeup line that offers everyone a chance to express themselves. And that is the mission.


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