Archive for December 19th, 2017

Roc Nation’s Desiree Perez Garners More Accolades12.19.17

Entering the entertainment industry is not for the faint-hearted as the 24/7 nature of the sector means only those willing to put in the hours and hard work reach the very top. It is also rare for music executives, particularly female executives to be rewarded with any form of accolade outside their own company but a group of female music executives headed by Roc Nation’s Desiree Perez has recently been named the most influential in the world by Billboard magazine.

The success of Desiree Perez has been down to her own will to succeed in an industry which is notoriously patriarchal and demanding on the time of individuals who spend their career working on the business side of show business. Desiree Perez has not made her way to the top of the music industry in a short period of time but has been working with Roc Nation founder, Jay-Z for around two decades and now occupies the position of Chief Operating Officer at Roc Nation. To know more click here.

Over the course of her career, Desiree Perez has reached new levels of success and made her name by creating one of the fastest growing labels in the world in the shape of Roc Nation. Known for her tough negotiating style, Desiree Perez managed to create Roc Nation with more than $100 million in funding from a deal she negotiated with Live Nation to form one of the fastest growing media outlets in the world. Over the course of the last decades, the range of skills and experience Desiree Perez has built has seen her move between music, the Roc Nation Sports agency, and various other areas of the Roc Nation business family she has played a major role in building.

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