Archive for November, 2017

How You Can Do More With Your E-Commerce Website With White Shark Media11.24.17

E-commerce goes well beyond simply selling products customers love because you have to make sure they can find you first. Even as social media and mobile marketing take off, search engine optimization (SEO) and pay-per-click (PPC) advertising are alive as ever, and White Shark Media is a company that specializes in those niches. It isn’t just about being on the front page of organic or paid search results because to do well, you have to make it to the top. White Shark Media has trained individuals working for them who know how to get you there and their customers have said as much in their reviews.

How does White Shark Media do it? Before you hire them, they actually evaluate your current PPC marketing setup and tell you how their tools and knowledge can help it perform even better. All you have to do to get this evaluation is either call White Shark Media’s number on their website, or fill in the contact form for the evaluation, and a specialist will meet with you in a screen-sharing session at your earliest convenience. If you’re still not convinced about their services, you can simply walk away or recommend them to someone else.

The reason you can trust White Shark Media is that they are a member of Google’s Small Business Marketing partner network, a group of digital marketing companies that must follow stringent codes to be listed in the group. They’ve also explained how they’ve handled complaints and changed their communication structure so that customers can stay in the know at all times with them. Since keeping on top of all your website traffic and turning investments in PPC into real sales leads can be a tough task, you should really consider letting White Shark Media handle this because they have the qualifications.

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Civil rights, human rights and migrant rights in the United States11.20.17

The rights of the people are fundamental and they deserve to be respected at all costs. When we talk of human rights, we are referring to the rights of the people which are guaranteed by the universal human rights charter of the United States. These universal rights are rights that are guaranteed for every human being.

There is no limit to how they can be applied. Human rights are, mandatory and they should be given respect by everyone. It is imperative that the people who have been mandated with the responsibility of ensuring that these rights are accorded to everyone do so promptly.

Human rights are to be guarded by the people who have been mandated to be at the helm of the government. These are the people given the mandate to ensure every person feels treated equally. However, the danger comes when the same people go against the law and be the ones who are committing illegalities.

The right of the common person comes into risks. To ensure that even with a failure of the government, human rights are observed, there are groups that fall under the human rights, civil rights and migrants rights that have taken up the responsibility of ensuring that governments do not violate human rights. Read more: Michael Lacey | Twitter and Jim Larkin | LinkedIn

There are many groups that have been carrying out this responsibility. Some of them include:

ACLU Immigrants’ Rights Project

This a group that operates in the United States. It has been vocal in defending the rights of the immigrants into the United States. ACLU has been very committed to fighting for the rights of migrants human and civil rights. Part of their work, they do through outreach, advocacy, and litigation. They normally move to the courts to help immigrants with some of the cases that they have been charged.

ACLU has the biggest litigation program in the United States. Michael Lacey ensure that the rights of the people are guaranteed from violation through the use of the courts. The group hopes that through that through their efforts, equitable rights for all immigrants will be achieved. The group has been to the courts of law to challenge the legality of some of the laws passed by the states.

Lacey & Larkin Frontera Fund

This is a group that operates in Arizona. It also deals with protection of human rights in the state. Being a border state with Mexico, there are many immigrants who cross into the United States through the border. As a result, there are numerous cases of human rights violations that take place in the state.

To counter this trend, Michael Lacey and Jim Larkin started this group to help other rights groups in the state to counter violations of human and civil rights in the state. This organization was founded using money from compensation by the state for a case involving human rights violations.

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Sheldon Lavin- CEO of OSI Group11.20.17

Sheldon Lavin is the CEO of the largest food production company in the world known as OSI Group. OSI Group is an American company that has its headquarters in Illinois. To become the CEO of this processing firm, Sheldon Lavin has worked tirelessly from a very humble beginning to finally managing to drive this company to become a global food processing giant. OSI Group has been around for very many years. It was started in 1909 as a small butcher shop. It developed gradually over the years until now when it is multinational. Initially, it was not known as the OSI group. It started as OTTO & Sons, named after the founder of company Otto Kolschwsky.

OSI Group, a company that has been existence for more than a 100 years have reached this point of growth due to good management by Sheldon Lavin and his team. OSI Group today can be found in more than 65 locations all over the world. It is also found in other parts of the world through partnership with organizations. Sheldon Lavin has built the company on 3 very important pillars. They are food safety, sustainability, and green practices. These are the core pillars that have been sustaining the company’s growth. Recently, he has been approaching a strategic market-focused method of expanding the market reach.

OSI Group realized steady growth after it was contracted to hamburger by McDonald’s. By then, McDonald’s was not a big company. As it developed, it demanded more from the OSI Group. This prompted the group to come up with a special facility that was used for supplying meat to McDonalds only. This was the first processing plant that the group would form. Sheldon Lavin joined the company later in the 1970s. He came in to help the sons of Otto with the management of the company. He joined them as an equal partner. His impact on the company was instant. Since he joined the company it has been a steady growth throughout.

Sheldon Lavin has pushed the expansion plan of the company to almost every corner of the world. As of today, OSI Group has a presence on almost all the continents. They have been acquiring other food production plants in various countries so that they can boost their expansion plan. Sheldon position in the company has grown steadily following the departure of the two Otto’ Sons.

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Fabletics is the Top Selling Brand Because of What Customers Say It Is11.09.17

Fabletics is leveraging the power of the crowd through its customer reviews. The power of the crowd is what determines consumer purchases. Consumer behavior has shifted from company marketing strategies to review-centric to determine final purchases. The online reviews serve as trust as much as a personal recommendation from someone who has used the product.

Fabletics has managed to outgrow its competitors through user reviews. Since its launch in 2013, Fabletics has achieved more than 200% growth, grown its membership to over 1 million, and generated a revenue of over $250 million in less than three and half years.

How positive reviews have contributed to the rapid growth of Fabletics

  • Increasing trust in consumer goods and services

Through the power of social media, consumers are resolving to online reviews as their decision making determinant. Crowdsourcing purchase increases consumers’ trust in the product through people’s opinions and feedback.

  • More positive reviews increase revenue generation

Fabletics’ authentic and genuine reviews boost the business at the bottom line. Great reviews improve a website’s search rankings, drive more traffic to the business and increase sale conversions.

  • Positive reviews maintain repeat clients

A higher percentage of revenue generated by Fabletics comes from repeat clients. Why is this so? Techstyle, Fabletics’ Parent Company, has established lasting relationships with their customers by actively addressing their reviews and responding to them appropriately.

  • Positive reviews improve a company’s search ranking

A company that has positive online reviews attracts a higher search ranking. Fabletics has had the opportunity to be recognized as the top brand seller, thus drawing more attention to its website and converting that to sales.

  • More reviews indicate frequent use

Having more reviews on your website means that more people are searching and using your product. Fabletics’ positive business considerations have impacted its rapid growth.

Kate Hudson’s Take on Winning the Athleisure Brand

Kate Hudson’s Fabletics Company won the athleisure brand because of its inclusivity and ability to empower women. Hudson’s approachable character and active lifestyle also contributed to its success. She is actively involved in the business tracking sales, participating in the design process to ensure new brands are in the market and determining which clothes are selling faster than others.

Hudson is also a brand ambassador. She endorses the products she sells. Hudson puts on her Fabletics gear as she jogs around or goes to the gym. She also facilitated a smooth communication system to ensure Fabletics has proper inventory levels. As a result, Fabletics was rated top by Better Business Bureau in high client satisfaction.

Take the quick lifestyle quiz to help you get a perfect outfit for your workouts.

Businesses are leveraging as top brand sellers through reviews on their social media websites. Clients have shifted their consumer behavior to a review-centric approach where they get to trust online reviews from other product users and use that as a personal recommendation of the product. Positive reviews have seen Fabletics grow its revenue to over $250 million in just three and half years of starting. Hudson contributed to the wining of the Fabletics athleisure brand by acting as a brand ambassador, participating in design and sale tracking, and streamlining the communication process. Hudson is also committed to business expansion and growth.

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Giving back to the community through charity11.09.17

Many businesses do their best to give back to the society through the funding of charity events or foundations, offering sponsorship to local teams and schools or even organizing charity walks and runs. For instance, Nexbank SSB a bank in Dallas recently put its foot forward in giving back to the community by offering sponsorship to the Dallas Women’s Foundation next luncheon. The event will be the 32nd one and is usually held annually. It is set to take place on 20th October at the Hilton Anatole Hotel and will host some prominent figures from around the world such as Dr. Hope Jahren who is an award-winning scientist and bestselling author. The doctor is also on the list of TIME’s magazine a hundred influential people. The luncheon usually attracts more than 1300 community leaders and famous business personalities every year, and this year it will be live streamed to more than twenty schools hence ensuring that more than 10000 students do not miss out on the keynote address. Nexbank plans to support the Dallas Women foundation by offering a $100, 000 donations which will go a long way in helping more women advance in leadership and financial security through the event.

Nexbank SSB

It is the fourth largest bank in Dallas and the 11th largest regional one in Texas. It has been around for quite some time now as it has a charter which dates back to 1922. It, therefore, boasts a rich history and experience and today holds approximately 6.4 billion dollars. It offers a diverse array of banking solutions ranging from mortgage, commercial, mobile banking and many other services which lie in the financial sector. It is headquartered in Dallas and has many of its branches in the region to be able to cater for its clients efficiently. Thanks to its quality service, the bank has seen quite good rankings on different platforms such as being the 10th best performing bank, the 2nd residential real estate lender among many others. It was previously known as Heritage Bank but changed its name to Nexbank in 2005. The bank serves as a subsidiary of Nexbank Capital Inc, and its services are not only limited to individuals but big companies as well.

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Equities First Holdings Has Offices Around The Globe11.08.17

Equities First Holdings has a lot of offices around the world that will help people in places like the UK, Australia, South Africa, and New Zealand. This company knows that they can give their customers all the help they need from these offices, and they tailor all their work to the people who live in that area. Some one who comes in in Australia gets a loan that will work for the market there, and there are people who come to offices in the UK who get loans that are made just for that place. It is much easier for someone to get the exact sort of loan they need, and they are much more comfortable because they have taken out a loan with someone in an office that is near them. The customer service is amazing, and the company will always be there to help customers get more loans if they need.


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Clay Siegall Redefines Cancer Treatment and Therapies11.08.17

A finalist in the healthcare category of the Ernest and young Pacific Northwest Entrepreneur of the year awards, Dr. Clay Siegall is a winner of the Pierce Awards (1995). He holds a PhD. (Genetics) from George Washington University and a Bachelors of Science degree in Zoology from the University of Maryland.


Dr. Siegall co-founded Seattle Genetics Inc. and has been its chairman since 2004. He has been C.E.O for 15 years and president for 17 years. His experience in the field of research on Cancer and development of therapeutic drugs stretches 20 years. Prior to that, he was executive Vice president for 3 years and Chief Scientific Officer for 5 years (1997-2002). He was also the institutes Principal Scientist from1995-1997. At Ultragenyx Pharmaceutical Inc. Dr. Siegall has been chairman since 2014.


Apart from these, he has been director for the past 12 years at Alder Biopharmaceuticals and serves on the Board of Governors at the Hutchison Cancer Research Business Alliance and director of Washington Biotech and Biomedicine Association.From 2013-2016, Dr. Siegall was the non- executivedirector at Mirna Therapeutics Inc. and a further three years between 1988-1991 as staff and biotechnology employee. Clay Siegall has vastly contributed to the development and manufacture of many useful drugs in many ways. His works cannot be matched to any other scientists’ as he harbors special skills in research.

Leadership roles

When not holding managerial positions in different institutions or pharmaceutical companies, Dr. Clay Siegall authors scientific papers and journals, having authored 67 papers so far. He also has nine different patents to his name. Dr. Clay Siegall sits on the editorial boards of three different scientific journals and also in the board of Scientific Counselors to the Treatment Research Foundation. Dr. Siegall has led his company to profitability with strategic licensing of its Antibody Drugs Conjugates (ADC) technology generating over $350 million and the company has generated over $1.2 billion from private and public financial deals.


Clay Siegall is instrumental in the world of finding treatment methods in addition to therapies. He has mastered the art of using science to locate the connection between diseases and cells. What is more, Clay Siegall has a deep understanding of how diseases can be treated by understanding their genetic mutation. That is why he continues to be applauded for his input in the industry of medicine. For Clay, the treatment lies in understanding some of the basic knowledge associated with cell biology.

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5 Great Reasons to Use Wood Crown Mouldings11.03.17

If you’re looking for a feature for your upper walls, you really can’t go wrong with crown mouldings. Not only does it add a subtle touch of elegance to the upper portion of your home, it also helps to conceal unsightly cracks and unevenness. There are several types of crown moulding materials available for you to choose from, but the application of wood truly brings warmth and comfort into any room. Let’s take a look at the merits of using this hardy material in your home.

Adding Value to Your Home

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Crown molding styles are a great way to add instant value to any home, and the use of wood is definitely a solid move. Using cheaper cuts or frames will seem like a reasonable option in the short run, but might cost you more as time passes. Certain materials are meant for temporary setups and were never meant to convey the same visual splendour as solid wood. If you’re running on a tighter budget, using MDF boards with a good quality wood varnish will also do the trick.

Providing a Visual Feast

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Instead of agonising over furnishings and wall decorations, it might be time to turn your attention towards wooden crown mouldings. There’s just so much potential in solid wood fixtures that we can apply to the upper portion of our walls. Let it take centrestage in any room of your choice. Not only does it provide a unifying factor for your walls and ceiling, it is also more than qualified to become a key feature instead of a supporting element. Your choice of wood: from oak, maple, mahogany, pine, and many more, will substantially influence the feel of the space.

Bringing Character and Variety to Your Home

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There’s an ongoing misconception that you should only use one type of crown moulding in your entire house. This is definitely as far from the truth as possible. You might love the looks of a particular crown moulding design, but it doesn’t mean that different rooms will not benefit from the application of different types and sizes of crown moulding. A simple cove crown moulding might do the trick in your kitchen, but you might want to apply a Greek Revival crown moulding in your living room instead for an ultra elegant feel.

Creating a Unique Atmosphere

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Since crown mouldings has both a practical and decorative function, the choice of wood brings added warmth to an otherwise cold or neutral palette. If your house concept includes several instances of marble or metal, using wood helps to provide a subtle counterbalance. You can decide to either use a plain or more elaborately cut crown moulding, but there’s no denying that this decorative element can hold its own weight in any situation. The installation of polished wood crown moulding definitely creates a unique highlight in any room.

Keeping Old Traditions Alive

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If you’re looking to renovate an older house, you might want to retain a few of its original architectural features. The installation or replacement of solid wood crown mouldings is a popular choice. Because of its long-lasting quality and traditional feel, it is the perfect addition for transitional homes. If there is already existing woodwork in your home, it would be best if you could custom-mill the crown moulding to complement it instead of standing out. Try to avoid cheaper materials as this could look out of place among the rest of the house features.

Just remember to provide a proper veneer coating for your choice of wood crown moulding. Whatever your wood selection, it’s imperative that the crown moulding is protected from humidity and temperature changes. A warped piece of crown moulding will not only cost you in terms of locating a suitable replacement, it could also require a complete change of crown moulding if you’re unable to locate a suitable match. Whether you’re designing a traditional or contemporary style, the addition of wood crown mouldings is definitely something you should consider.

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