Neogama, Rio de Janeiro in 1958, and Everything in Between

Posted in Uncategorized on Aug 25, 2017

     On June 1, 1958, Mr. Alexandre Gama was born to a working-class family. When he came of age, Gama attended the Armando Alvares Penteado Foundation, usually shortened to FAAP by the residents of Brazil, subsequently awarded a degree in the fields of Communication and Advertising. In 1982, at 24 years of age, Alexandre accepted an offer for copywriter and creator of content at Ogilvy & Mather, the largest advertising group in New York City, New York.

Mr. Gama remained at the firm for eight consecutive years, unable to refuse an offer from DM9 for creative director and lead copywriter. In his first four years at DM9, Mr. Gama earned more awards in the field of advertising than anybody else in his home country of Brazil. He held several positions after leaving DM9, including those Y&R, Global Board, and Almap BBDO.

After working his tail off for seventeen years in a row in various capacities, Alexandre founded Neogama, roughly translating to English as “New Gama,” a spin off of the advertising expert’s last name. He’s won a number of awards in his time, most notably three Lions from the world-renowned Cannes Festival, two of which were top-class Golden Lions. Neogama joined BBH in 2002, was acquired by Publicis Groupe in 2012, then reorganized in 2016 within the confines of Brazil.

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