Archive for July 27th, 2017

Honey Birdette to Open Signature Black Glossy Doors in 30+07.27.17

Big news was recently delivered for all those who love upscale lingerie from Australia’s first and foremost boutique company, Honey Birdette. Those who have shopped with Honey, either online or in one of their decadent stores, typically become instantly obsessed with the company’s products and outfits, which are all hand selected at the Honey Headquarters in Australia. Honey Birdette was founded on the overarching mission to provide the finest in luxury lingerie and toys, while providing a wonderful experience for its customer base, one that demands the best.

The announcement came to fans who went wild over the expansion of Honey’s United Kingdom locations from just 3 (located in London, Leeds and Newcastle), to a rapid growth of an additional 37 locations. All together, there will be 40 Honey locations in the United Kingdom by the end of 2018! There are already 10 locations set to start in the initial phases, including Liverpool and another store in Leeds. Honey also leaked the potential for more European locations to follow outside of the UK.

This rapid growth of physical locations says huge things for Honey Birdette. In a time when many people visit physical stores only to browse and then search for items online at a lower price, Honey Birdette knows it is essential to create that unique in-store experience that keeps buyers coming through the doors. That experience is one that can’t be replicated. Known for its big, black glossy doors, once customers step through they are immersed in the world of Honey Birdette. The sales team are a team of “honeys,” designed to create a fun and lively shopping trip while playfully educating visitors that may not know exactly what they are looking for.

Overall, it will be fascinating to watch the growth and expansion of Honey Birdette, in the UK and beyond.

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