Christopher Burch on Fashion and Technology

Posted in Investor on Apr 14, 2017

Chris Burch had always had entrepreneurial skills even when he was an undergraduate at Ithaca College. It is in college that together with his brother, they created Eagle’s Eye Apparel that grew to $165 million. Ever since, Burch has continued to invest in both domestic and international real estate ventures like the development of luxury homes in Nantucket, Palm Beach, Florida, and Southampton among others.


Christopher Burch is the CEO and founder of Burch Creative Capital, a firm that incorporates creative skills to create, incubate, and support brands and businesses. The company believes that with creativity, passion, and insights they can create value. Currently, Burch Creative Capital is supporting the growth of several lifestyles and consumer products. Among the businesses that Burch has supported or partnered with other entrepreneurs are ED, a lifestyle brand created by entertainer Ellen DeGeneres, C. Wonder, a retailer of apparel, accessories, and home decor, and Cocoon9.


According to Burch, as much as the fashion industry and technological industry have changed through the years, they have a common trend which is that they continue to grow together. The future of fashion and technology will be determined by the past and the present, and according to Burch, it seems to be brighter than before. If the two depend on what they learn from each other, the level of creativity in the world will increase, and people in these industries would feel protected that their future is covered.


In the 70s, the music and its instruments were different from the present, and people loved it. With time, it advanced to a better taste which was embraced because it was more fashionable than the past. Just like a playground of experiments, Burch compares technology to it because it rewards with possibilities that result to a higher standard in innovation and functionality. By using technology, fashion designers can design protection attires, and instead of using helmets, cyclists can use airbags that pop out to prevent injuries. Jackets and -shirts are also made from recycling the inner bicycle tubes.



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