Adam Goldenberg on the Fashion industry

Posted in Business World on Apr 21, 2017

Since he landed in the fashion and sale industry, his popularity increases by the day. Adam Goldenberg has left many wondering how he was able to build a thriving industry yet he had no prior experience in the industry of fashion. In an interview held on CNBC, Adam Goldenberg was able to talk about the decisions that he has made regarding the business. One of such decision is the changing of the companies name from JustFab to TechStyle Fashion Group.

The chief executive officer of TechStyle revealed that the improvement of the fashion subscription of his business was as a result of the feedback of its customers on For those clients who choose the VIP program, a monthly fee is charged, but there is a provision of skipping a month. TechStye has taken it their responsibility to remind its customers of their obligation to make a monthly visit so as to opt out in a particular month. He believes that through online subscription and the sale model, brands can be created at an accelerated rate.

When inquiries were made on the difference between TechStyle and other fashion companies, he revealed that his business focused not on selling, but building brands. Adam Goldenberg noted that brands in the fashion industries were built about 30 to 40 years ago. Since the name changed, TechStyle has in a great way re-invested its models. Its operations are now fixed to mainly focus on data and ways to reach the new shopper. Fabletics, ShoeDazzle, and FabKids are among the brands that are presented by TechStyle.

Adam Goldenberg works with the philosophy that if the customers like something then it is worth keeping. Together with his co-CEO Don Ressler, it is evident that the duo enjoys what they do. JustFab now TechStyle was created in an impressive manner. Adam Goldenberg and Don Ressler quit MySpace, a company that they had founded and was about to become a huge thing. They have a clear understanding of e-commerce and sales since they had a marketing company. They used this knowledge to come up with JustFab. The company on was officially started in March 2010 and has over the years grown and has had its primary focus on lifestyle and fashion. It has millions of customers distributed across the world.

The success story of Adam Goldenberg began when he was only 15 years old when he started his first company which he later sold to intermix media. He has been an entrepreneur ever since.

Read more: TechStyle CEO Adam Goldenberg Talking Name Change on CNBC

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