Archive for December 9th, 2016

Fabletics is the Leaders of Athletic Clothing12.09.16

Everyone is talking about Fabletics and the way that this brand has become a leader in athletic clothing. So many women have started checking this brand out because it represents new life to a bland industry where clothes for women were previously ordinary.

In this day and time Kate Hudson, Fabletics co-founder, represents a new era of clothing that is fashionable and affordable. This is a tricky equation, but Kate Hudson has worked hard behind the scenes to bring this to fruition. She has been great at building an audience that is willing consider a subscription service. This is not something a lot of other websites have done, but it has become the new thing for websites like JustFab and JustFab Kids. People that are going to require a large number of clothing items will be able to embrace the subscription service because this is what maximizes time. It is a true time saver that has become quite popular for Fabletics customers.

 

The Fabletics brand has become rather dominant because it brings clothing to a crowd that is concerned about looking good when they are working out. This is for the new generation of millennials that are interested in wardrobes that can be worn for running errands and going to the gym. That this something that a lot of people desire because they may not want to change into something new. They may just want to come right into the gym and start working. This is what has made this brand work. It has become a true time saver that customers appreciate.

 

Hudson has done the unexpected. She has transformed this brand of athletic clothing that was once only available online. Now people are able to get to this brand by going to a store. There are several of the Fabletics stores in different states. In the next 5 years there will be as many as 100 of the Fabletics stores. This means that there are large numbers of people that are going to discover Fabletics even if they do not shop online. That is what Kate Hudson has become very responsive to. She wants a brand that is going to reach people that are offline as well as it reaches those people that are online. This is where the bulk of the money will be made. Getting people that shop online and offline brings in more revenue for Fabletics.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

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