Online Reputation Management: Should Courses Be Offered In College?

Posted in Advertising Agencies on Sep 09, 2016

Entrepreneur.com recently published an article where the possible necessity of reputation management courses in higher education was considered. This subject is definitely a natural area where collegiate instruction would be viable, effective, and conducive. There’s a lot of reasons why. One great reason is that online reputation is a key rubric companies use to vet employees, and people use to vet one another. In the article, it’s noted that even people on tinder will check out each other’s online persona before pursuit. That only makes sense! There is so much dishonesty and strangeness on the web today, anything that lends credibility to an individual will naturally be sought. For businesses and professional people that want to retain positions and continue their upward mobility, ensuring that the way one’s digital personality is perceived has conclusiveness may be a career saving or corporation expanding move.

 

Online reputation management doesn’t happen overnight, either–another reason that having coursework devoted to this new echelon of modern marketing makes sense. The Entrepreneur.com article went on to explore the possibilities of expanding market reach through online reputation management.

 

Some common tools used to maintain digital reputations include SEO, SMO, and website design. SEO is Search Engine Optimization, where articles, blogposts, reviews, and content is generated designed to drive traffic. SMO is Social Media Optimization, and can be thought of as the Public Relations face of online reputation management. This is the human element, where people are drawn in not on a “business” basis, but on an emotional one.

 

Finally, the article pointed out how easy it is for some tiny negative review to influence a company or reputation years down the line. Viral happenstance online is a regular thing, and when it happens in a way that isn’t conducive to operations, it can be exceptionally devastating.

 

Many colleges would benefit from adding an online reputation management course to their regular offerings. Economically, this may become a societal protocol whose establishment is necessary for business and person-to-person interaction. It will be interesting to see where the trends in online reputation management ultimately lead the world in coming years.

 

 

 

 

 

 

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