Archive for September 19th, 2016

Nizan Guanaes Makes a Difference in the Marketing Industry09.19.16

Marketing and advertising are great avenues for ensuring that the products and services of a business reach existing and potential customers. This strategy involves using creativity, innovation, imagination, concepts and ideas to promote new products and create awareness on changes in old ones. Advertising is crucial in introducing a new product or service in the market. If advertising is done correctly at the right time, via the right media and in a certain time frame, it can attract new customers. It assists in capturing the market and heightening sales of an adman.

It is also essential for an organization to build strong customer relationships for it to grow. This is where an integrated marketing plan becomes relevant. An extensive, integrated marketing plan can effectively communicate the organization’s values, missions and messages to target audience.

Companies normally spend a lot of money on advertising. Nizan Guanaes is an executive marketer who understands that many media outlets like television, newspapers, and radio would not be in business if they did not generate revenue through the sale of advertising.

Mr. Guanaes is a partner and co-founder of ABC group, the national capital company in the Brazilian advertising market. The group operates 18 companies that focus on content, entertainment, advertising and marketing. Nizan Guanaes and Guga Valente founded ABC group in 2002 after merging several companies that they had established. Mr. Guga serves as the chief executive officer of ABC group.

Mr. Guanaes is also the president and founding partner of DD9DDb, a marketing, and advertising agency. Nizan spearheaded the firm’s growth from position 94 in the Brazilian ad agencies to one of the three largest in the country.

Continue Reading here:

http://www1.folha.uol.com.br/colunas/nizanguanaes/

http://blogs.oglobo.globo.com/pulso/post/como-corrida-transformou-vida-do-publicitario-nizan-guanaes-para-melhor.html

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