Archive for September, 2016

The Evolution of Smooth’s Advertising Campaign Begs Attention09.30.16

Chapped lips and dry skin are conditions that affect everyone at some time in their lives. The condition of chapped lips is simply dry and irritated lips and is usually owing to dry or cold weather. Lip balm is used by many to protect against dry lips, and its use is a necessary part of any mountain climbers face protection. Lip balms work wonders by sealing in the moisture and keeping lips soft.

The use of lip balm has been a common practice for decades in the United States of America and Canada. Some users even form a mild dependency on using lip balm, but the use of the product does protect the lips from drying out and becoming irritated.
A new and promising lip balm and dry skin lotion are being introduced by a company named Evolution of Smooth (eos). Their advertising campaign promises smooth, soft lips that appeal to both men and women. They package the lip balm in a small, unusual container and not the typical tube lip balm users have become accustomed to.

The minds behind the EOS lip balm products are smartly appealing to a young, hip and beautiful audience. This audience has been weaned on reality TV programming and has adopted the mantra that image is everything. These twenty and thirty-somethings along with the teen audience is susceptible to advertising ploys, and Evolution of Smooth has wisely designed an ad campaign with a fresh, healthy face that appeals to both men and women. The eos interactive web page makes a solid play for the consumer’s attention. The products address needs and the advertising campaign and the eBay web page continue our interest in eos products. See the webpage here:Your text to link…

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Venezuela Needs Jose Manuel Gonzalez’s Help09.28.16

The agriculture industry of Venezuela is in a desperate situation. Not long ago, there was a shortage of 300,000 tons of corn and 500,000 tons of rice. This is devastating the people and many live with hunger. The nation needs the wisdom of men like Jose Manuel Gonzalez to solve the crisis that it is currently facing. He is a politician who has a background in agriculture. He was elected by his fellow farmers to be the President of FEDECAMARAS an agriculture development group and he knows the best industry practices for growing and selling in the international markets. The people of Venezuela are living in desperation and they need relief to come from somewhere.

Jose Manuel Gonzales is the deputy senate representative from the state of Guarico. His province has been affected gravely by the current economic crisis. Often people are kidnapped and extorted for their meager financial savings. There are carjackings, and nobody feels safe going out at night. Things can even be dangerous in the daytime. Local government in the region has failed the people because of corruption. Jose wants to stand up to the corrupt politicians and criminals who are causing the problems. he will go after the criminals who are doing whatever they wish and ruining people’s lives in the process.

The national government of Venezuela is not listening to the needs of the people. They made bad deals behind closed doors because they are foolish. That is the cause of the nation’s current food shortage. Had they listened to a man like Jose Manuel Gonzalez the people would have food to eat at this time. No children would be hungry, and people would have access to the vaccines they need to protect their health. Instead, smugglers are getting rich bringing in contraband goods and people are dying from lack of proper medical care in many cases. The country needs a man who knows how to fix the crop production problem and how to fix the exchange rates. Venezuela deserves to be a player in the global market again but it can only do that with men like Jose in charge.

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Brown Modeling Agency Gives Austin Models A Pathway09.24.16

Modeling is probably the best classic example of a glamorous career. Models go across the world walking down runways where they show off the latest fashion. It’s easy to see why so many young people want to become models. The unfortunate reality is that models are “born” models and that means not everyone who wants to become a model has the ability to become one. To start working as a model in the fashion industry you must be tall, slender, and relatively young. For those who manage to fit that description there is an opportunity to choose this career path.

Obviously, the first thing for any aspiring model to do is to find a modeling agency, or for a modeling agency to find you first. Most modeling agencies send scouts across the country looking for fresh talent, but you should ideally move to a major city like New York or Los Angeles if you want to have the best chance you can of making it into the industry. Generally models tend to be found by scouts in places where young people hang out. Malls, schools, and clubs are often the sources where modeling scouts find their new recruits. If you want a more hands on approach you can also try to send your own pictures to modeling agencies. Using simple photographs to show your natural looks will give any agency what they need to decide whether or not to put your into their talent books. Wearing make up or anything else that will conceal your looks is strongly discouraged by the majority of agencies. Even if this fails open casting calls can give you a way into the industry, assuming you come in on time. There are no limits to the many ways you can enter into the modeling agency.

One of the best modeling agencies out there is the Brown Agency. After coming to the city of Austin, Texas in 2010, the Brown Agency has been building a reputation for itself as an industry leader in the modeling market. The agency works only with the world’s top brands and scouts for the greatest talent out there. Companies like Louis Vuitton, Dell, L’oreal, and Toyota are just some of the many examples of this agency’s esteemed and established record of connecting models to successful careers. When you can say you’ve worked with Louis Vuitton, the doors will open for any model.

When Justin Brown started his modeling agency, he began with the ambition of helping aspiring models find their way to success. He has given models in Austin opportunities that were previously found only on the coasts of America. Thanks to him, models in Texas can find work closer to home.

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Nizan Guanaes Makes a Difference in the Marketing Industry09.19.16

Marketing and advertising are great avenues for ensuring that the products and services of a business reach existing and potential customers. This strategy involves using creativity, innovation, imagination, concepts and ideas to promote new products and create awareness on changes in old ones. Advertising is crucial in introducing a new product or service in the market. If advertising is done correctly at the right time, via the right media and in a certain time frame, it can attract new customers. It assists in capturing the market and heightening sales of an adman.

It is also essential for an organization to build strong customer relationships for it to grow. This is where an integrated marketing plan becomes relevant. An extensive, integrated marketing plan can effectively communicate the organization’s values, missions and messages to target audience.

Companies normally spend a lot of money on advertising. Nizan Guanaes is an executive marketer who understands that many media outlets like television, newspapers, and radio would not be in business if they did not generate revenue through the sale of advertising.

Mr. Guanaes is a partner and co-founder of ABC group, the national capital company in the Brazilian advertising market. The group operates 18 companies that focus on content, entertainment, advertising and marketing. Nizan Guanaes and Guga Valente founded ABC group in 2002 after merging several companies that they had established. Mr. Guga serves as the chief executive officer of ABC group.

Mr. Guanaes is also the president and founding partner of DD9DDb, a marketing, and advertising agency. Nizan spearheaded the firm’s growth from position 94 in the Brazilian ad agencies to one of the three largest in the country.

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Online Reputation Management: Should Courses Be Offered In College?09.09.16 recently published an article where the possible necessity of reputation management courses in higher education was considered. This subject is definitely a natural area where collegiate instruction would be viable, effective, and conducive. There’s a lot of reasons why. One great reason is that online reputation is a key rubric companies use to vet employees, and people use to vet one another. In the article, it’s noted that even people on tinder will check out each other’s online persona before pursuit. That only makes sense! There is so much dishonesty and strangeness on the web today, anything that lends credibility to an individual will naturally be sought. For businesses and professional people that want to retain positions and continue their upward mobility, ensuring that the way one’s digital personality is perceived has conclusiveness may be a career saving or corporation expanding move.


Online reputation management doesn’t happen overnight, either–another reason that having coursework devoted to this new echelon of modern marketing makes sense. The article went on to explore the possibilities of expanding market reach through online reputation management.


Some common tools used to maintain digital reputations include SEO, SMO, and website design. SEO is Search Engine Optimization, where articles, blogposts, reviews, and content is generated designed to drive traffic. SMO is Social Media Optimization, and can be thought of as the Public Relations face of online reputation management. This is the human element, where people are drawn in not on a “business” basis, but on an emotional one.


Finally, the article pointed out how easy it is for some tiny negative review to influence a company or reputation years down the line. Viral happenstance online is a regular thing, and when it happens in a way that isn’t conducive to operations, it can be exceptionally devastating.


Many colleges would benefit from adding an online reputation management course to their regular offerings. Economically, this may become a societal protocol whose establishment is necessary for business and person-to-person interaction. It will be interesting to see where the trends in online reputation management ultimately lead the world in coming years.







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A Detailed Look at Medicare Advantage Plans and InnovaCare Health09.03.16

Medicare Advantage is also known as Part C of Medicare. Contrary to the Original Medicare plan, the Medicare Advantage allows you to enjoy Medicare benefits from a private health plan, which is contracted by the United States government to provide such health care coverage. These plans usually charge a premium, which includes a Medicare Part B premium. Further, they charge a fixed amount that is referred to as a copayment. However, some of the plans charge a certain percentage of the total service fee dubbed as coinsurance.

Benefits of Medicare Advantage Plans

Plans under the Medicare Advantage provide extra coverage, which includes wellness, dental, hearing as well as vision programs. More so, they also consist Part D, Medicare Prescription Drug Coverage. In this case, a person ought to pick the plan that includes Part D since not all plans have such provisions.

Physician Practice Services

Nowadays, physician practices go beyond offering patient care services to ensuring that patient accounts are billed appropriately. In a bid to facilitate or enhance the services provided by a given healthcare facility, it is vital to contract a physician practice service such as InnovaCare Health.

Read more: Meet Our CEO

InnovaCare Health

InnovaCare boasts as one of the top providers of Medicare Advantage plans, Medicaid as well as physician practice services. As so, it is highly devoted to delivering high standard healthcare services by developing cost-effective and sustainable models, which are completely integrated with state-of-the-art technologies. In Puerto Rico, it also operates dual Medicare Advantage plans including PMC Medicate Choice as well as MMM Healthcare. The Medicare plans boast of a membership base of almost 200,000 people, who are served by a vast network of over 7,500 providers.

Patients rank up as the key priority InnovaCare’s goal, which aims at redefining healthcare management in a bid to meet the difficulties being experienced in the healthcare sector nowadays. InnovaCare’s success is attributed to the expertise and experience of its leaders such as Richard Shinto, who is the President and CEO. For four years, Rick Shinto served as the CEO and President of Aveta Inc. In previous times, he served in the major positions in various companies such as NAMM California, Medical Pathways Management Company and Medical Management for MedPartners.

Penelope Kokkinides also serves as an executive member of InnovaCare Health whereby she serves as the Chief Administrative Officer. In previous times, she worked for various organizations and companies such as AmeriChoice, Touchstone Health, and Centerlight HealthCare. Penelope Kokkinides boasts of vast expertise and knowledge in establishing clinical programs as well as managing healthcare operations and processes.

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