Archive for August 14th, 2016

All About Don Ressler08.14.16

When you talks about fashion and fitness, one name that stands out is that of Don Ressler. He is the successful businessman behind famous startups that include Intelligent Beauty and its subsidiaries. His first start up FitnessHeaven.com was purchased by Intermix media, an indication that he comes up with potential business ventures. After selling Fitness Heaven, Ressler went ahead to team up with the then 19 year old Adam Goldenberg to form Alena Media. By this time, the e-commerce performance was generating millions in revenue and had become Intemix’s main profit maker. When Intermix changed hands in 2005, the two partners, Ressler and Goldenberg got frustrated by the turn of events in terms of their profitability and left for new opportunities.

Taking advantage of their skill in online performance advertising, the duo decided to come up with a brand-building enterprise whose execution could be done autonomously. Adam Goldenberg and Don Ressler later held a brainstorming session together with the former members of Alena. This led to the creation of Brand Ideas that was later rebranded to Intelligent Beauty. With this, they came up with Dermstore, as their first creation. Dermstore was an online skincare and cosmetics marketplace.

Dermstore was to be followed by Sensa two years later. The two entities have grown to become highly profitable in the market. This was seen in 2008 when they received a $43 million funding from Technology crossover. After this success, the Intelligent beauty came up with a third company JustFab at http://perezhilton.com/tag/don_ressler/#.V4Ah_46RKGg. This was to become a subscription e-commerce fashion retailer. JustFab gained momentum within the first two years and soon after, it expanded to new markets. After realizing that most of their customers had families, they worked in filling this gap by acquiring a children’s subscription service, FabKids in 2013.

Apart from this, Don Ressler is also credited for the creation of Fabletics; an activewear brand. Fabletics has continuously received a unique niche in this space that is ever crowded. They do this by leveraging their e-commerce model in order to offer technically precise and futuristic athletic wear at an affordable price. The brand’s Co-CEO; Don Ressler believes that the business has been successful due to his love for fitness. Together with his wife, they kept their love life in college through fitness. When they realized that there was a gap in the market, they seized the opportunity and came up with the business. Since then, they have never looked back.

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