Duda Melzer, Advancing a Family Legacy

Posted in Brasil, Brazil, Business on Jun 14, 2016

 

Businessmen and entrepreneurs are always attempting to plant the seeds of businesses that will flourish and carry on their legacies long after they’re gone. When Mauricio Sirotsky Sobrinho joined Radio Gaucha in 1957, and later started the RBS Group (Grupo RBS) to purchase Radio Gaucha, little did he know he was beginning a 60 year legacy.

Mauricio’s philosophy was to keep open to an ever changing world and rapid technological developments while holding in sight the trials of the human condition and a focus on bringing communities together. When he passed in 1986 his business legacy was carried on first by his brother, Jayme Sirotsky, who later passed RBS Group’s presidency to Mauricio’s son, Nelson Sirotsky. Nelson successfully headed RBS for more than two decades before, in 2012, handing over control to his nephew, Eduardo Sirotsky Melzer better known as Duda Melzer.

Duda Melzer is the son of Mauricio’s daughter, Suzana Sirotsky, and was born in Porto Alegre Brazil on May 13th, 1972. As a young adult he was a studious pupil and earned a Bachelor Degree in Business Administration from the Pontificia Universidade Catolica do Rio Grande do Sul in Brazil and an MBA from Harvard University in the United States. Before joining one of Brazil’s most efficacious family businesses, Duda was the master franchisor of Sweet Sweet Way, a leading chain of candy kiosks and caramelerias in Brazil and Argentina. After departing the candy business, Duda spent a decade as the General Manager of BoxTop Media, a contemporary media company based in New York.

Duda first joined his family’s media and communications conglomerate in 2004 taking on the position of Director General for the Brazilian market. A little over a decade later Melzer now stands at the helm of his grandfather’s legacy both as Chairman and President of the RBS Group. As the third generation of the Sirotsky family to preside over one of Brazil’s largest media companies, Duda promises to follow RBS’ strategies and organizational cultures and to be a guarantor of his grandfather’s purpose and the continued values of the Sirotsky family.

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