Visual Recognition Software Is Changing Online Retail Sales

Posted in Technology Expert on Apr 26, 2016

Searching through an online retailer’s catalog can prove to be a fun experience. There are a great many items of interest to be found on the various pages and subpages of the catalog. Finding these things is only a joy when they are actually found. This is not always possible due to the limitations of traditional search boxes.

All of that is now changing. Image recognition search apps and programs have emerged. As the name of the programs suggests on, they are designed to search for matches based on pictures. So, a photo taken by a smartphone could be run through an image recognition system to locate a similar matching image.

This opens the doors to many possibilities beyond exact matches. A consumer may like a particular look and style to a top name brand. The cost of that name brand item could be well out of the price range of the customer. This does not automatically end the consumer’s adventure on the retail site. If similar and cheaper merchandise is revealed, the customer does have the option of purchasing the matching products.

Retailers working with the image recognition program developed by Slyce have noted a larger percentage of “second-choice customers” are emerging. Since the customers are presented with more choices, they become more willing to make a buy rather than depart.

Slyce remains one of the top providers of image recognition and other apps/programs. Fortune 500 companies have signed agreements with Slyce and are thrilled with the results. A toy retailer, in particular, saw its revenues experience a marked improvement. All of this reflects another aspect that should never be overlooked. Consumers are very happy with the app.

Advancements in retail-oriented technology are sure to continue since these businesses have to always offer cutting-edge service to prospective customers. An easier shopping experience translates to better online customer service. This is why shopping cart software was developed, and it is why visual recognition and coupon apps are being designed and released.

The speed of purchasing is another overlooked benefit. Customers do not want to waste a lot of their time searching through a retail site by constantly typing different search terms. With visual recognition programs, an alternative option exists.

Speedier service, cheaper prices, and the revelation of a greater selection are all great features of image recognition programs. As the software continues to evolve, more features are sure to emerge.

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