Archive for April 26th, 2016

Open the World to Your Eyes with Visual Search04.26.16

When everything you see can connect you to a world of information, a single glimpse can diversify into a global experience. Visual search technology makes this possible. By allowing an individual to see something, be curious about that thing, and then expose the question of that curiosity to an information source as vast as the internet, we are opening a new world of information availability.

The process involves drawing important information from an image, such as color, texture, shape, etc, and then putting those features to text-based search. While pattern searches are in development, the image-to-text meta-data format is currently the most effective and widely used.

Visual search technology is now strongly tied to marketing application as a means of growth and development. Consumers are quickly connected to potentially hundreds of vendors with the single tap of a finger. Finding the best vendor for you, from anywhere in the world, can be as simple as taking a picture of the product.

Among the most effective developers in this field, Slyce has put notable skill and effort toward exemplifying the application potential of the technology. As a consumer-oriented application, Slyce has incorporated this 3D capacity into a single application with previously existing visual search options, such as bar-code scanning and 2D image searches. The name Slyce is appropriate, as a consumer is given the ability to turn one option into many.

Whether for marketing or for information, it is undeniable that visual search is going to change everything. You might wonder what kind of tree you’re looking at, or which architect designed a building you fancy.

Other potential future uses might include survival guides carefully crafted to identify one’s way through the wild, or a medical scanner to pull up medical response information based on the image of a wound or a questionable cellular growth on one’s body due to the image recognition. Or imagine creating a personalized language-learning database that saves words for the images you take. The camera is the eye and the internet is the collective brain through which that image will process.

Knowing nearly everything about something can soon require little more than the simple act of seeing it. This is the future of visual search technology.

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Visual Recognition Software Is Changing Online Retail Sales04.26.16

Searching through an online retailer’s catalog can prove to be a fun experience. There are a great many items of interest to be found on the various pages and subpages of the catalog. Finding these things is only a joy when they are actually found. This is not always possible due to the limitations of traditional search boxes.

All of that is now changing. Image recognition search apps and programs have emerged. As the name of the programs suggests on, they are designed to search for matches based on pictures. So, a photo taken by a smartphone could be run through an image recognition system to locate a similar matching image.

This opens the doors to many possibilities beyond exact matches. A consumer may like a particular look and style to a top name brand. The cost of that name brand item could be well out of the price range of the customer. This does not automatically end the consumer’s adventure on the retail site. If similar and cheaper merchandise is revealed, the customer does have the option of purchasing the matching products.

Retailers working with the image recognition program developed by Slyce have noted a larger percentage of “second-choice customers” are emerging. Since the customers are presented with more choices, they become more willing to make a buy rather than depart.

Slyce remains one of the top providers of image recognition and other apps/programs. Fortune 500 companies have signed agreements with Slyce and are thrilled with the results. A toy retailer, in particular, saw its revenues experience a marked improvement. All of this reflects another aspect that should never be overlooked. Consumers are very happy with the app.

Advancements in retail-oriented technology are sure to continue since these businesses have to always offer cutting-edge service to prospective customers. An easier shopping experience translates to better online customer service. This is why shopping cart software was developed, and it is why visual recognition and coupon apps are being designed and released.

The speed of purchasing is another overlooked benefit. Customers do not want to waste a lot of their time searching through a retail site by constantly typing different search terms. With visual recognition programs, an alternative option exists.

Speedier service, cheaper prices, and the revelation of a greater selection are all great features of image recognition programs. As the software continues to evolve, more features are sure to emerge.

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