Archive for September 18th, 2015

Ads In Brazil: Effective Advertising For Businesses09.18.15

Are you considering promoting your business in Brazil? Do you want to a world wide audience and sell your products or services? Advertising online is a proven way to reach prospects and customers world wide.

As you may already know, advertising is the lifeblood of any business. If you do not advertise effectively, you will have a hard time succeeding in business. Without advertising, your prospects will not know that you are offering what they are looking for. Nowadays, almost all businesses have an online presence, and any marketer or business owner who does not utilize this proven advertising method will certainly lose a large number of potential clients or customers and revenue.

Online advertising is a cost-effective way to reach prospects with your advertising message. Online advertising offers a variety of formats, including ads displayed with search engine results, ads including video and audio, classified advertising, e-mail marketing and pop-ups and banner ads. Online advertising offers businesses the potential to reach a worldwide audience. And you can measure the effectiveness of your advertisement by checking click-through data, such as the number of people that viewed it and how many times the ad was viewed.

As already mentioned, there are several types of online advertising that you can benefit from. One of the most popular types of online advertising is search engine optimization. With search engine optimization (SEO), you can make your website appear in the top ranking position in search engines. When a searcher enters a related term or keyword phrase in the search engines, your website may show up with other websites optimized for the same keyword. An Internet user can click the link to your website and go directly to your website, to check out your offers. This usually happens when you are able to get a high ranking in a search engine results page.

Other effective online advertising methods include content and link advertising. Content advertising involves connecting through two sources. Often times, businesses use online press releases as a source, or even a blog or content site. You can also utilize content advertising through video sites. Link advertising is a method used to connect to customers or shoppers from one source.

Cláudio Loureiro is founder of the advertising company, Heads Propaganda. He is a well known advertising executive and expert in Brazil. Cláudio Loureiro has helped numerous businesses and large corporations achieve their advertising objectives and take their business to the next level. Cláudio Loureiro is highly respected by his peers and clients.

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Brad Reifler: A Career of Unprecedented Success09.18.15

In the business world, there are certain people who have big dreams and then do whatever it takes to make them come true. This has been the case with entrepreneur and investor Brad Reifler, who for the past 30 years has made a habit of having one success after another. Whether it was his first company Reifler Trading Company or his latest Forefront Capital Management, Brad has used his rare combination of knowledge and experience to attain unprecedented success. By always being a person who paid attention to the smallest of details, he has stayed ahead of the competition and in fact established trends of his own. Yes, Brad Reifler‘s business career has been one filled with success that few others can ever hope to match.

From his earliest days at Reifler Trading Company in the 1980s, Brad developed a combination of knowledge and experience that few have been able to match. By the time he sold Reifler Trading Company in 2000, it had become one of the world’s leading futures companies. And as CEO of Pali Capital in the 1990s, Brad was able to further establish his reputation as one of the best in the business by developing and implementing sales strategies few had ever seen, much less put into practice in their own firms. However, never one to back away from a challenge, Brad and his sales team moved full steam ahead and amassed an incredible $1 billion in commission income over a 13-year period. A feat never before seen in financial circles, Brad immediately became known for his risk-taking and ability to develop strategies that were custom-designed for a particular business. LinkedIn points out that from then on until today, Brad has the respect and attention of the financial world, ensuring he and his ideas will be put to the test.

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Brazil’s Legal Market09.18.15

Just as Brazil boasts a proud multi-cultural community, its legal market currently is considered “sophisticated and mature.” There are large elite firms traditionally recognized as full-service leaders in the market. There also are a significant representation of boutique firms alternatively chosen over the large firms for their areas of specialization. The traditional medium size and small Brazilian firms have a strong presence, however, foreign firms may be applying annoying competitive pressure on the Brazilian legal market, and this is an irony. A closing commentary made in an Economist article titled, Foreign Law Firms Keep Out, shows both sides of this subtle skirmish:

“There is a further twist to the tale. ‘The people behind this were battling on behalf of their clients to open up Brazil’s economy to the world in the 1990s,’ says one disillusioned foreigner. ‘So it’s ironic that now they’re trying to protect their own turf.’”, June 23, 2011

Despite this crowding out effect, Brazil’s legal market will retain its client bases that correlate to the level of marketing effort put forth by Brazilian firms and client satisfaction because it would be embarrassing not to do so.

When Ricardo Tosto De Oliveira Carvalho organized his plan for success many years ago and entered Sao Paolo’s Mackenzie Presbyterian University School of Law, recognized for its excellence in teaching, this type of market defense probably was unfanthomable in his mind. He was preoccupied with legal studies. On beginning the practice of law, Ricardo Tosto, joined a small firm. It took no time for him to become a rising young attorney. He later made the decision to next join a large corporate firm. Today, with over 22 years in the practice of law, he has earned the reputation of a top Brazilian lawyer. His plan succeeded.

Now, Ricardo Tosto is the founder of Leite Tosto e Barros Advogados, a prominent Brazilian law firm, and he is a recognized leader and strategist in legal practice. He places an emphasis on being a credible individual, professional and attorney. His firm specializes in banking, corporate law, mergers and acquisitions, and civil litigation. His interns know him as a mentor.

Ricardo Tosto is active in national and international bar associations and a member of the Law Firms and Partnerships Research Centre. He is a former president of São Paulo OAB Commission for Modernisation of the Judiciary and also a founding member of the Brazilian Institute for Electoral and Party Law Research. Ricardo Tosto has written articles and reviews related to the legal practice; is a frequent speaker on legal topics at conferences and events.

For Ricardo Tosto, it’s business as usual, and his clients will agree.

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The Justification for Proper Environmental Law09.18.15

People always want to live in clean places, which cannot harm their health. When one’s place of existence is not clean or simply compromised, they will not enjoy the stay. It is a clean environment that gives a piece of minds and keeps people free of diseases and any other uncomfortable occurrences.

Many countries have recently taken steps to ensure that eh environment is preserved without much question. To them, it is not a fact that should be debated on, for it is a social need. It is common to see destruction of forests and building along river banks. It is one of the most degrading ways to compromise the environment and welcome global warming.

Global warming and sent many countries into legislative chambers to formulate laws that guide and punish those found guilty of environmental degradation. It is vital to have a clean environment that is punctuated with fresh air. With time, the authorities in cities have taken it seriously, and are detaining those closely related to such barbaric acts. It is such acts cases that have given rise to a service offered by law firms.

Law firms are now specializing in environmental law. In fact, some lawyers are specialists in that and have a deep understanding of both the local and international laws on the environment. The role they play has increases in the last decade as court cases on the subject matter sprout. It is either people are taking the regulations for granted or simply cannot avoid harming the environment.

Frans Schoeman is an Attorney  on crunchbase with vast experience and skill on matters law. He has on several cases represented big clients and corporations successfully. In total, Frans has 21 years experience in law. He is an expert in environmental law being a senior partner in his organization. The role he plays is fundamental in helping the society come to terms with the reality that safeguarding the environment is not a matter that should be taken lightly.

Newsrooms and the international media houses continue to play a significant role in voicing concerns where the environment is destroyed. Therefore, all stakeholders are called upon to join hands and make sure that acts against the environment do not happen at their watch. By taking the approach, cases of environmental destruction will be minimized.

The environmental law is legislation that the international community needs that every country works on, so as to improve the environment. With stringent laws, people will not be destroying water catchments, throwing plastics, cutting trees and dumping in rivers and killing life in the water. Countries like India have been known for poor dumping habits instead of seeking alternative ways to keep the waste materials. Some Asian countries that entertain a lot of production have been to have minimum environmental laws that govern dumping and many other forms of destruction. The international community has called on the countries to provide dumping alternatives to the factories lest their environment and children suffer from the effects of a bad environment. It is saddening to see people go against the laws and destroy the environment for profit.

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